Frequently Asked Questions

What will my customers say about the fee?

Of the 1000+ merchants we’ve boarded on Cash Discount this is the most common question we hear. And rightfully so! The lower your average ticket, the less your customer will object. On average 5 out of 100 customers will mention the fee. Once explained, only 1 out of 100 will object to the fee.

What happens if a customer is upset about the program?

If a customer is objecting to the fee, you can simply hit a skip-fee button on our cash discount terminals and the customer will not be charged a fee on that transaction and will know for next time that they should bring cash to receive the discount.

Is it legal?

Yes, as of October 1, 2011, the Durbin Amendment went into effect. This amendment, passed along with the Dodd-Frank Wall Street Reform and Consumer Protection Act, allows merchants to offer a cash discount to customers in all 50 states. (See the next page for a detail explanation of the legalities)

Is cash discount bad for business?

Simply put, no, while we can implement cash discount for any business (Yes, even e-commerce.), you as a business owner have to think about how and when your customers pay for your product or service, what your average ticket is, and are the potential savings worth your time to switch? That said, we have clients on cash discount from restaurants & bars, brick & mortar retail, doctor’s offices, independent contractors and auto body shops to name a few!

How do I explain the program

We have made this as easy as possible for you to adopt Cash Discount! We provide the signage, the verbiage and the itemized receipt to clearly and concisely explain the program (see page 5 & 8 for receipt and sign examples).

Is Cash Discount the same as Surcharging?

No. As of the making of this document, surcharging is still banned in six states(CO, OK, KS, CT, ME & MA). Think of Cash Discount as a delivery fee for a pizza restaurant, they charge a delivery fee because it costs more to deliver a pizza to someone’s residence. You’re offering a discount to your cash paying customers because it cost more to accept a credit card and deliver the same product or service. Your service fee is your delivery fee.

What if it doesn’t work and I want to go back to paying the fee?

Switching back to standard pricing is as simple as a pricing update and a programming update to your terminal(s). We have plenty of clients who try it for 30 days, knowing they can turn it off at any time. However, most businesses find when they stop eating the fee and are saving thousands of dollars, they don’t want to go back to the old way of doing things!